ABOUT US
Since 2017, Kwantum has continuously reshaped and reimagined data analytics, for both businesses and educational systems.
Our team is comprised of experts and talented individuals
that work side-by-side with our partners, to help create solutions to any data-related questions.
WE ARE INNOVATORS
The Kwantum team has pioneered many new approaches, including:
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latent class conjoint,
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brand positioning conjoint,
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holistic conjoint,
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the switchable consumer approach,
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implicit brand drivers,
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a new approach to measure value (consumer surplus method), &
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a series of innovations in AI.
HOW WE WORK
We are a fully transparent company, and do not believe in black-boxes.
Everything we do, we will detail, explain and can be reviewed if needed.
We are analytically rigorous, and we use proven methods that have been validated in academic research. All of our work is led and conducted by senior leaders (work is not handed to junior researchers).
We love innovation and constantly look for ways to do things more efficiently, and all-around better.
FOUNDERS
MARCO VRIENS, PH.D.
Founder & CEO
Marco is the founder of Kwantum. His past roles included Global Chief Research Officer at Ipsos, Chief Research Officer at Millward Brown. He led insights teams at Microsoft and GE. He also served for five years on the faculty at University of Wisconsin. He is a leading expert in marketing research, analytics & branding. He has written four books including: Handbook of Marketing Research, The Insights Advantage, The Business of Marketing Research & From Data to Decision. He has contributed several innovations including the switchable consumer approach, brand density and holistic conjoint. He has published over 50 papers in leading academic journals. He holds a Master's in psychology and a Ph.D. in marketing.
CORE TEAM
GARGI CHAUDHURI, PH.D.
Director of Statistical Modeling & Visualization
Published expert in geocomputation, spatial data analytics, and remote sensing. Teaches geographic information science and webmaps at the University-level and leads research in simulation modeling and machine learning.
ERIC KOIVISTO
EVP Brand Strategy
Eric is a seasoned brand and strategic marketer who has sat-in just about every sear around the marketing table. He started in the agency world at Saatchi, Ogilvy & BBDO, led global advertising at Microsoft and oversaw marketing in start-ups. He's deeply versed in high B2B and B2C brands and has spent the last 10+ years in strategy and analytics. He did all this after graduating from UC Davis.
DAVID BOSCH, MSc.
Director of AI
Holds a master's degree in Theoretical Physics and is working on his Ph.D. in ML. Has extensive programming experience in Python, C, and C#. He has also worked on the theory of machine learning, involving overparameterized system and distributed optimization.
JEFF KALTREIDER
Director of Brand Strategy
Jeff is a marketing and brand expert whose experience includes leading marketing at Munchkin, the #1 baby accessories manufacturer. His past roles also included: Sr. Director of the $2 billion Call of Duty video game franchise at Activision, and brand management at Procter & Gamble. He holds an MBA in marketing and a BA in economics and business from UCLA.
ACADEMIC ADVISORS
Professor Felix Eggers
Marketing, Copenhagen Business School
Dr. Eggers is a widely known marketing scientist having published in top journals ranging from discrete conjoint, to value measurement, pricing and more.
He developed his own conjoint software that is being used for all of Kwantum's conjoint and MaxDiff projects.
Professor Lambert Schomaker
Head of AI department,
University of Groningen, Netherlands
Dr. Schomaker is a world-renowned professor in AI.
His cutting-edge insights around everything AI is a vital component to Kwantum's AI solutions in marketing and brand research.
CONTACT US
Thank you for your interest in our research. Get in touch with us for any questions or comments regarding our work and publications.