How much do consumers value different features of my product or service?

Conjoint is the most applied marketing research technique. Collectively the Kwantum team has published over 50 papers on this topic. Pricing, feature optimization, and brand equity are the most common applications. Two members of the Kwantum team (Felix Eggers & Marco Vriens) have made many innovations in this area. We have done over 100 studies across all industries.