White Papers | Kwantum Analytics

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WHITE PAPERS
& CASE STUDIES

Kwantum's Papers and Publications

RESOURCES

ANALYTICS GENERAL

Solving Marketing Problems with Conjoint Analysis

Brand Positioning with
Conjoint Analysis

New Brand Density Measure

Institutional Research

Sales Forecasting

Pricing for Parts

Marketing Analytics

BRAND ANALYTICS

Brand Positioning with
Conjoint Analysis

New Brand Density Measure

Mapping Brand Similarities

Linking Attributes Brands
and Customers

Assessing the Impact of the Brand Crisis

Modeling the Implicit Brand

The Linux compete strategy: An analytics case study

TEXT ANALYTICS

Assessing the Impact of the Brand Crisis

Topic Modeling for
Open-Ended Surveys

DRIVER MODELING

Brand Segmentation Using
Implicit Brand Measures

Managing Market Share Efficiently

Training Schedule

The benefits of Shapley-value in key-driver analysis

MARKET SEGMENTATION

Comparing Cluster Methods for Market Segmentation

Brand Segmentation Using
Implicit Brand Measures

Managing Market Share Efficiently

Marketing Analytics

How to build better segmentation typing tools

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